Smart templates

Show the right content for every deal without maintaining dozens of templates

Conditional logic lets one template behave like many. Rules read HubSpot deal, company, and contact properties to include or skip sections, paragraphs, and whole blocks. Sell in multiple regions, offer different terms by segment, or add compliance language only when it applies. Reps generate accurate documents every time from a single governed source.

Trusted by teams at

920K+

Users

5.1M+

Documents automated

4.9/5

Google Marketplace & G2

125 hrs

Reclaimed per team / month

Why teams automate their conditional logic in HubSpot

A template for every edge case

Before

Maintain separate files for US vs EU, enterprise vs SMB, and every product bundle.

After

One template with rules. Portant assembles the right version from HubSpot data automatically.

Legal finds the wrong clause in the wild

Before

Someone used last year's template. The outdated liability section went to a customer.

After

Rules pull the current clause when conditions match. Fewer versions floating around.

Manual if-then editing before send

Before

Read the deal, delete sections by hand, hope you did not miss a paragraph.

After

Generation applies rules in seconds. What you see is what should go out.

How conditional logic automation works

Every feature is built to work inside HubSpot, so your team moves faster without switching tools.

Dear{{contact.firstname}}
{{company.name}}
Line items table Auto-filled
Google Docs Google Slides Word PDF

Capability

Rules on any HubSpot field

Drive logic from deal amount, stage, region, line items, or custom properties. Combine conditions when you need precise control.

Capability

Hide or show whole sections

Wrap blocks in conditional tags so optional schedules, exhibits, and policies appear only when relevant.

Dear{{contact.firstname}}
{{company.name}}
Line items table Auto-filled
Google Docs Google Slides Word PDF

Send by email

Gmail or Outlook

Collect signature

Built into Portant

To: sarah@acmecorp.com
Mode: Signature request

Signer status

Pending
Sarah JohnsonViewed
Michael ChenWaiting
Send to customer

Capability

Conditional emails and outputs

Apply the same thinking to notification content and attachments so customers only receive what applies to them.

Capability

Fewer templates to govern

Centralize wording in one place. Marketing and legal update a single master instead of many copies.

Contact{{contact.name}}
Company{{company.name}}
Amount{{deal.amount}}
Line items5 loaded
Open Portant from Deal

How to get started with conditional logic in HubSpot

Step 1

Tag optional content

Mark sections in Google Docs, Word, or other supported formats with conditional markers tied to rules.

Step 2

Define conditions

Map each block to HubSpot properties and operators such as equals, contains, or greater than.

Step 3

Preview on a deal

Generate from a real record to confirm the right clauses appear before you roll out widely.

Step 4

Deploy to the team

Reps run one workflow. Portant evaluates rules on every merge.

“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”

MB

Matthew B

Founder & Leadership, Upflowy

“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”

SC

Sam Clarke

Co-Founder, Clipboard

“Love this product. Have been using it for over a year and the integration to Google Workspace is awesome.”

DI

Duncan I

Web, Google & WordPress

“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”

MB

Matthew B

Founder & Leadership, Upflowy

“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”

SC

Sam Clarke

Co-Founder, Clipboard

“Love this product. Have been using it for over a year and the integration to Google Workspace is awesome.”

DI

Duncan I

Web, Google & WordPress

Frequently asked questions about conditional logic

Standard and custom properties on deals, contacts, companies, and line items can feed rules. Complex deals often combine amount, region, and product type.
Yes. You define logic in Portant and keep authoring in the formats your team already uses.
You can build layered rules so content appears only when several criteria align, such as region and deal tier together.
You choose default behavior: omit optional content or fall back to a baseline section so documents always complete.
Advanced logic is included on paid plans. Start free to merge data, then upgrade when you need full rule sets.
One governed template reduces drift. Updates propagate everywhere the rule applies instead of editing many files.

Put conditional logic to work

Create your first smart template in minutes. No credit card required.